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Building Ugmonk: Staying Small on Purpose with Jeff Sheldon
Jeff Sheldon
By Josh Pigford on May 06, 2019 · Last updated on April 23, 2026
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Founder Chats
Building Ugmonk: Staying Small on Purpose with Jeff Sheldon
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This week I talk with Jeff Sheldon, Founder of Ugmonk! In this episode we talk about being a creative kid, doing t-shirt design contests, launching his own brand, working with family, staying small on purpose, having an extremely successful kickstarter campaign, turning down opportunity, the future of Ugmonk and more!
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Josh Pigford
Josh is most famous as the founder of Baremetrics. However, long before Baremetrics and until today, Josh has been a maker, builder, and entrepreneur. His career set off in 2003 building a pair of link directories, ReallyDumbStuff and ReallyFunArcade. Before he sold those for profits, he had already started his next set of projects. As a design major, he began consulting on web design projects. That company eventually morphed into Sabotage Media, which has been the shell company for many of his projects since. Some of his biggest projects before Baremetrics were TrackThePack, Deck Foundry, PopSurvey, and Temper. The pain points he experienced as PopSurvey and Temper took off were the reason he created Baremetrics. Currently, he's dedicated to Maybe, the OS for your personal finances.
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