0:45- Oprah
1:54- Traveling for speaking events
4:10- Childhood
5:00- Being a city person versus growing up in rural Seattle
6:38- Accidental entrepreneur
7:46- Mom’s business in Seattle- Small business marketing consultancy
9:12- Finding college non-educational
10:53- How experience with college effected “end goal”
12:15- Pitching web design to mom for her clients
13:30- Interest in SEO
14:30- Starting the SEOmoz blog
15:20- Defaulting to making the world of SEO more transparent
16:22- Creating content and making it a sustainable activity
17:16- Transitioning from consulting to software
19:13- Build an audience
21:05- “This is making us as much as consulting and we’re not doinganything”
22:58- Becoming CEO
24:20- Using an early version of Amazon Web Services
25:35- “We can do this…right?”
27:09- Influence on decisions
28:10- Moz’s success and the idea for the community built around it
31:30- What held Moz back
35:00- Leaving Moz and the transition out
37:37- Getting into a funk
38:28- SparkToro- Being the face of a company while maintaining ownership and control
40:42- The differences in running SparkToro and Moz
41:45- Atypical approach to fundraising for SparkToro
45:56- Venture Capital is a wealth concentration device
47:00- Creating a fundraising format out of nothing
48:25- Book writing process for Lost and Founder
50:10- Super early days of SparkToro
50:55- Filling the niche of audience intelligence with SparkToro
52:40- Keeping the company small, being frugal, and keeping the product focus very tight
54:55- The next year for SparkToro
How to reach Rand: Twitter, Email: rand@sparktoro.com
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