LTV Calculator
LTV is a crucial SaaS metric that predicts the total revenue you can expect from a customer throughout their entire relationship with your business.
Customer Lifetime Value Calculator for SaaS
Calculate accurate Customer Lifetime Value (LTV) for your SaaS business using MRR, active users, and revenue churn data
Import Spreadsheet Data
Copy and paste data from Excel, Google Sheets, or any spreadsheet
12-Month Metrics Input
Enter your MRR, active users, and revenue churn for each month or use Import Data above
Use percentage for churn input
Show LTV in months
Include Usage Revenue in MRR
Metric
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
MRR ($)
10000
10000
10000
10000
10000
10000
10000
10000
Active Users
100
100
100
100
100
100
100
100
Revenue Churn ($)
1000
1000
1000
1000
1000
1000
1000
1000
Formula
LTV = ARPU ÷ Churn Rate
Average ARPU
$0.00
Enter data above to see calculated ARPU
Average Churn Rate
0.00%
Enter data above to see calculated churn rate
Average LTV ($)
$0.00
Enter data above to see calculated LTV
Revenue Distribution
Method
What is Customer Lifetime Value (LTV)?
Customer Lifetime Value (LTV) is a crucial SaaS metric that predicts the total revenue you can expect from a customer throughout their entire relationship with your business. It helps you make informed decisions about customer acquisition costs, marketing spend, and business growth strategies.
The basic LTV formula is: LTV = ARPU ÷ Churn Rate, where ARPU is your Average Revenue Per User and Churn Rate is the percentage of revenue lost each month.
Why LTV Matters for SaaS:
- Determine sustainable customer acquisition costs (CAC)
- Optimize pricing and retention strategies
- Forecast revenue and business growth
- Make data-driven product and marketing decisions
- Evaluate the health of your business model