Every SaaS and subscription company needs a way to track key metrics to improve business performance. Baremetrics, ChartMogul, and Stripe Analytics are three popular analytics platforms, but what are their differences and how do you know which one is right for your subscription business?
In this post, we’ll compare these three analytics platforms in terms of overall features, reporting, pricing, and more. Read on to find out which platform is the best fit for your SaaS or subscription business.
About Baremetrics
Baremetrics is a subscription analytics toolkit built for SaaS and subscription companies. Our toolkit helps subscription companies track the metrics most critical to their business, and then use smart features to take action on these insights.
Baremetrics empowers subscription businesses to grow with features that recover revenue, uncover why customers are cancelling, automate financial forecasting, and more.
Compared to ChartMogul and Stripe Analytics, Baremetrics offers the most comprehensive set of features essential to growing a subscription business, all in one tool.
About ChartMogul
ChartMogul is a subscription analytics platform for measuring, understanding, and growing subscription revenue. The platform provides advanced data editing capabilities and visualization options to uncover new insights. ChartMogul is focused on providing accurate data for making business decisions.
While ChartMogul provides visually-appealing charts and dashboards, it doesn’t offer a lot of customer engagement or dunning capabilities. That means you’ll need another solution for automated dunning emails or other features to take action on your business insights.
About Stripe Analytics
Stripe is a billing and payment solution for internet businesses and the go-to for SaaS and subscription companies.
Their analytics platform, which is included for Stripe users at no additional cost, offers reporting about revenue, which includes balances, payouts, subscription volume, and more.
In short, Stripe reports are sufficient for high-level financial reporting, but is lacking when it comes to analytics for subscription metrics and customer behavior.
Since Stripe isn’t built specifically for subscription business models, many companies choose to integrate Stripe Analytics with Baremetrics for more in-depth and relevant insights.
Baremetrics calculates more accurate subscription metrics and offers drag and drop customization so that companies using Stripe as a payment processor can still make data-driven decisions.
Subscription Metrics Tool Features:
This is an issue if you care about your messages sounding like your unique brand.
Smart Dashboards with powerful drag and drop capabilitiesInspiring and intuitive UX and UI
Direct integrations with Stripe, Braintree, Recurly, App Store Connect, Google Play, Shopify Partners, and Chargebee.
Data import from other sources possible via the Baremetrics API or third-party connections.
Direct integrations with Stripe, Braintree, Recurly, App Store Connect, PayPal, Chargebee, GoCardless, Google Play.
Data import from other sources are possible via their Import API or through their partner SaaSync.
Segment by customizable attributes enriched by Clearbit
Custom reporting and data augmentation
Baremetrics
- Baremetrics reporting is easy to customize with drag and drop features
- Smart Dashboards enable you to see the metrics that matter to your business
- Segmentation allows you to filter customer data by over 25 attributes
- Augmentation helps you discover deeper business insights integrating external data
- Trial Insights improves your conversions rates by monitoring customer behavior
- Forecasting lets you project MRR, cash flows, number of customers, and more
Chartmogul
- ChartMogul offers advanced data editing and data enrichment capabilities
- Data can be segmented using attributes, tags, and filters
- There are various visualization options to create unique charts (only higher tier plans)
Stripe Analytics
- Stripe Analytics has limited customization options without technical expertise
- Custom reports are possible with Stripe Sigma (requires SQL knowledge)
- There are no options for granular segmentation
- Stripe data cannot be augmented with third-party data
Data Sources and Integrations:
- Baremetrics offers integrations with leading platforms and can also import data via API and CSV
- Popular integrations include Stripe, Recurly, Chargebee, Shopify, and many more
- The Analytics API can be used to integrate Baremetrics with nearly any other service
- Baremetrics can also integrate with Slack to send important updates about business metrics
- Chartmogul offers integrations with multiple platforms and can also import data via API and CSV
- Popular integrations include Stripe Recurly, Chargebee, and a few others
- The Chartmogul API can be used to build custom integrations
- Stripe data can be exported as a CSV or a QuickBooks format
Pricing
- 14 day free trial
- Pricing is based on MRR
- Core features toolkit starts at $129/month
- Core features plus automated dunning/revenue recovery (Recover) starts at $198/month
- Core features plus automated churn insights (Cancellation Insights) starts at $258/month
- Core features + automated dunning + cancellation insights starts at $327/month
- Advanced forecasting is not priced based on MRR, is priced at $1000 per month
ChartMogul
- 14 day free trial
- Free for business with less than $10k/month MRR
- $100/month up to $10k/month, plus $25/month for each additional $10k of monthly MRR
- $15k/year for businesses with over $6 million annual run rate
- Stripe charges 2.9% + 30¢ per card charge
- Stripe Analytics is included with Stripe payment processing
- Stripe Sigma for custom reporting is an additional 2¢ per card charge
- Custom packages are available or businesses with large payment volumes, high value transactions, or unique business models
Which is right for you: Baremetrics, ChartMogul, or Stripe Analytics?
All three analytics platforms have different strengths. Stripe focuses on financial reporting, but is limited in other key areas for SaaS and subscription companies. And while ChartMogul has a lot of great features for subscription businesses, it has limited functionality to take action on the insights it provides.
Baremetrics provides an easy-to-use analytics dashboard with dozens of key metrics for SaaS and subscription businesses. We also go beyond analytics by also offering automated tools for dunning and churn insights, as well advanced financial forecasting and scenario planning.
Our unique combination of features help subscription companies track real-time performance and take action on these insights to propel their business forward.
FAQ
- What is the difference between Baremetrics and ChartMogul for subscription analytics? Baremetrics and ChartMogul both track core subscription metrics like MRR, churn rate, and LTV, but they differ significantly in scope and what you can do with the data. ChartMogul focuses on visualization and data accuracy, giving you clean charts and segmentation by attributes and tags, but it stops short of helping you act on what you find. Baremetrics goes further by combining subscription analytics with automated tools for revenue recovery, cancellation insights, and advanced financial forecasting in a single platform. For SaaS founders or finance leads who want to measure performance and take action on it without stitching together multiple tools, Baremetrics covers more of the growth workflow than ChartMogul does.
- Which subscription analytics platform is the better ChartMogul alternative for early-stage SaaS? Baremetrics is the most commonly cited ChartMogul alternative for SaaS companies that need more than dashboards and data visualization. ChartMogul is free up to $10k MRR, which makes it an easy starting point, but it does not offer automated dunning, cancellation surveys that feed into analytics, or advanced revenue forecasting. Baremetrics includes all three, plus real-time MRR tracking, trial insights, and open benchmark data from hundreds of SaaS companies you can compare your churn rate and LTV against. If you are at the stage where understanding why customers cancel and recovering failed payments matter as much as measuring the metrics themselves, Baremetrics is built for that transition.
- How do automated failed payment recovery tools reduce involuntary churn in subscription businesses? Automated failed payment recovery reduces involuntary churn by detecting declined charges as they happen and triggering a sequence of retries and customer-facing emails before the subscription lapses permanently. Without this, a significant share of cancellations in any subscription business are not intentional, they are caused by expired cards, insufficient funds, or bank-side rejections that customers would fix if prompted. Baremetrics Recover handles this automatically by retrying failed payments on a smart schedule and sending fully customizable recovery emails that match your brand voice, unlike basic dunning tools that only let you change a logo or color. Tracking recovered MRR over time then gives you a clear picture of how much revenue the process is protecting each month.
- How does Baremetrics compare to Stripe Analytics for tracking SaaS subscription metrics? Stripe Analytics is included with Stripe payment processing and is well-suited for high-level financial reporting like payouts, balances, and subscription volume, but it is not designed to surface the subscription-specific metrics that SaaS operators rely on. There is no way to segment customers by pricing tier or billing interval, no cancellation insights to understand why users churn, no revenue forecasting, and no dunning capabilities beyond basic automated emails with limited customization. Baremetrics connects directly on top of Stripe and calculates real-time MRR, ARR, LTV, and churn rate from the same billing data, adds drag-and-drop dashboard customization, and gives growth teams the context Stripe alone cannot provide. Many SaaS teams use both: Stripe for payment processing and Baremetrics for the analytics layer.
- How can a SaaS founder benchmark their churn rate against similar subscription companies? A SaaS founder can benchmark their churn rate against comparable subscription businesses by using open benchmark datasets that aggregate anonymized metrics across hundreds of companies segmented by MRR range, business model, or pricing tier. Baremetrics publishes this kind of benchmark data and makes it available directly inside the platform, so you can see how your monthly churn rate, LTV, and ARPU stack up against other B2B SaaS companies at a similar stage of growth. This matters because churn thresholds that look alarming in isolation may be normal for your MRR band or customer segment, and knowing that context helps you prioritize where to invest in retention versus where your numbers are genuinely off. Comparing churn drivers across SMB and mid-market cohorts within your own subscriber base adds another layer of precision to that benchmarking process.
Lea LeBlanc
Lea is passionate about impactful businesses, good writing, and the stories founders have to tell. When she’s not writing about SaaS topics, you can find her trying new recipes in her tiny Tokyo kitchen.