How do you know which analytics tool is right for your subscription business?
The answer primarily depends on what your goals are, your company size, resources available to you like budget and headcount, and other factors.
Baremetrics, ChartMogul, and MRR.io are three popular solutions to consider for subscription metrics and analytics. Read on to learn how these three analytics platforms differ in terms of capabilities, integrations, and pricing.
About Baremetrics
Baremetrics is a subscription analytics toolkit built for SaaS and subscription companies. Our toolkit helps subscription companies track the metrics most critical to their business, and then use smart features to take action on these insights.
Baremetrics empowers subscription businesses to grow with features that recover revenue, uncover why customers are cancelling, automate financial forecasting, and more.
Compared to ChartMogul and MRR.io, Baremetrics offers the most comprehensive set of features essential to growing a subscription business, all in one tool.
About ChartMogul
ChartMogul is a subscription analytics tool that helps businesses measure, understand, and grow their subscription revenue. The platform focuses on providing accurate data that can be analyzed using advanced editing capabilities and visualization options. This enables its users to discover new insights that impact business decisions.
Since charts, dashboards, and data segmentation and auditing are the primary focus for ChartMogul, there’s a lack of customer engagement and dunning features. So, if you want to take action on your business insights, you’ll likely need other tools.
About MRR.io
MRR.io is an analytics tool that’s primarily focused on tracking MRR and other SaaS business metrics. The platform offers accurate metrics with a low monthly subscription fee, making it appealing for newer companies. However, it has limited support for custom dashboards, customer segmentation, and other advanced analytics capabilities.
While MRR.io does provide basic forecasting capabilities with its Pro version, it doesn’t offer features beyond email reports and cohort analysis. This limits the usefulness of the insights the tool provides because it’s not easy for users to take action on them.
Subscription Metrics Tool Features:
Baremetrics
ChartMogul
MRR.io
All-in-one growth toolkit for subscription businesses: metrics, analytics, insights, dunning (revenue recovery), and advanced financial forecasting.
Subscription metrics and analytics
MRR tracking, SaaS metrics and analytics
Trial Length
14 days
14 days
Basic plan is free. Pro plan trial is 30 days
Dunning (revenue recovery) Solutions
Comprehensive automated dunning solution (Recover)
No automated dunning capabilities
No automated dunning capabilities
Churn Insights
Cancellation Insights feature shows you the reasons why customer cancel and the revenue lost to each reason
Inspiring and intuitive UX and UI.
We guarantee a response within five minutes during operating hours (M-F, 9am-5pm CST). Our team also provides account reviews and onboarding of all tools at no additional charge.
Custom reporting and data augmentation
Baremetrics
- Drag and drop features make it easy to tailor dashboards to your business
- Smart Dashboards enable you to see the metrics that have the greatest impact
- Segmentation offers over 25 attributes to filter customer data
- Augmentation integrates external data for deeper and more unique business insights
- Trial Insights increases conversions by tracking customer behavior during trials
- Forecasting helps you accurately predict MRR, cash flows, and much more
Chartmogul
- ChartMogul provides features for advanced data editing and data enrichment
- Customer data segmentation is possible using attributes, tags, and filters
- Visualization options help users create unique charts (available with higher tier plans)
MRR.io
- MRR.io offers advanced email reports with Pro subscription, but limited customization in general
- Basic forecasting capabilities help users predict future business performance
- Cohort analysis enables users to compare their metrics to similar businesses
Data Sources and Integrations:
- Baremetrics provides integrations with popular services and can import data using APIs and CSVs
- Leading integrations include Recurly, Stripe, Shopify, Chargebee, and many others
- Baremetrics can integrate with other services using the Analytics API
- Baremetrics integrates with Slack to provide important updates about business metrics
- Chartmogul provides multiple integrations and can import data via API and CSV
- Popular integrations include Recurly, Stripe, Chargebee, and some others
- Chartmogul’s API can be used to build custom integrations as well
- MRR.io can import data via API or users can enter their data manually
- The tool integrates with Stripe, Paddle, and other popular payment processors
- Custom integrations can be built using the API
Pricing
- 14 day free trial
- Pricing is based on MRR
- Core features toolkit starts at $129/month
- Core features plus automated dunning/revenue recovery (Recover) starts at $198/month
- Core features plus automated churn insights (Cancellation Insights) starts at $258/month
- Core features + automated dunning + cancellation insights starts at $327/month
- Advanced forecasting is not priced based on MRR, is priced at $1000 per month
ChartMogul
- 14 day free trial
- Free for business with less than $10k/month MRR
- $100/month up to $10k/month, plus $25/month for each additional $10k of monthly MRR
- $15k/year for businesses with over $6 million annual run rate
- 30 day free trial of Pro subscription
- Basic: free for up to 100 paying customers and 3 users
- Pro: $19/month for unlimited customers/users and other advanced features
Which is right for you: Baremetrics, ChartMogul, or MRR.io?
While all three analytics platforms can help you track subscription metrics, there are some key differences to consider.
ChartMogul offers in-depth data analytics and segmentation, but it doesn’t offer many features for taking action on these insights.
MRR.io is a less expensive alternative that provides accurate metrics but is limited when it comes to customization, segmentation, and other key processes.
Baremetrics provides an easy-to-use analytics dashboard with dozens of key metrics for SaaS and subscription businesses. We also go beyond analytics by also offering automated tools for dunning and churn insights, as well advanced financial forecasting and scenario planning.
Our unique combination of features help subscription companies track real-time performance and take action on these insights to propel their business forward.
FAQ
- What is the difference between Baremetrics and ChartMogul for subscription analytics? Baremetrics and ChartMogul both track subscription metrics, but they serve different needs. Baremetrics is built for Stripe-native SaaS teams that want MRR, churn, dunning, and cancellation intelligence in one place without stitching tools together. Where ChartMogul emphasizes data warehouse flexibility for complex, multi-source billing setups, Baremetrics goes deeper on revenue recovery: automated dunning, cancellation flows, and shareable dashboards are built into the core product, not bolted on.
- What platforms offer automated failed payment recovery for subscription businesses? Baremetrics is one of the few subscription analytics platforms that includes automated failed payment recovery as a native feature, built directly into the same tool where you track MRR and churn. The Recover feature automatically retries failed payments and sends customer-facing recovery sequences, so involuntary churn caused by billing failures gets addressed without manual intervention. ChartMogul and MRR.io do not offer automated dunning capabilities, meaning teams on those platforms need to integrate a separate tool to handle payment recovery. For SaaS businesses losing MRR to failed charges, having dunning built into your analytics platform means you can see the revenue at risk and act on it in one place.
- How do I measure and reduce involuntary churn caused by failed payments in my subscription business? Reducing involuntary churn starts with separating revenue lost to payment failures from voluntary cancellations in your churn analytics, because the two problems require completely different fixes. Once you have that visibility, you can see your failed charge rate and the exact MRR at risk in real time. From there, activating Baremetrics Recover lets you automatically retry failed payments and trigger personalized email recovery sequences without any manual work. Once recovery sequences are running, you can track the recovered MRR over time to measure the direct impact on your business. Using cohort analysis to identify which billing intervals or customer segments experience the highest payment failure rates then helps you prioritize where to focus dunning efforts most.
- When should a SaaS founder choose Baremetrics over ChartMogul as their subscription metrics platform? Baremetrics is the stronger choice for SaaS founders who need more than a reporting layer and want their analytics platform to actively support revenue growth and churn reduction. If your team needs automated dunning to recover failed payments, a cancellation insights feature that captures why subscribers are leaving, or advanced MRR forecasting with scenario planning, ChartMogul does not cover those use cases natively. ChartMogul may be a reasonable fit for teams whose primary need is deep data segmentation and visualization with minimal operational tooling. Baremetrics is purpose-built for subscription businesses at the $10K to $10M MRR stage that want real-time metrics alongside the tools to act on them, all without adding more software to the stack.
- What subscription analytics platforms offer open benchmark data to compare my churn rate against other SaaS companies? Baremetrics provides open benchmark data drawn from hundreds of SaaS companies, giving founders and finance leads a way to compare their own churn rate, MRR growth, LTV, and other subscription metrics against businesses at a similar stage or in a similar category. This makes it possible to identify whether a churn rate or expansion MRR figure is a genuine outlier or in line with what comparable subscription businesses are seeing. MRR.io offers basic cohort analysis that lets users compare metrics across time periods, but it does not surface external benchmarks. ChartMogul does not offer this kind of open benchmark data either. For SaaS teams that want to contextualize their subscription performance rather than just measure it in isolation, industry benchmark data is a meaningful differentiator when evaluating subscription analytics tools.
Lea LeBlanc
Lea is passionate about impactful businesses, good writing, and the stories founders have to tell. When she’s not writing about SaaS topics, you can find her trying new recipes in her tiny Tokyo kitchen.